Maerki Baumann, a Zurich-based private bank, has launched a new division called "Entrepreneur Banking," led by former UBS executive Sascha Näf. This division focuses on advising entrepreneurs on asset structuring, including corporate, pension, and private assets, while also offering an innovative 1e pension solution. The bank has also introduced investment strategies that include allocations to cryptocurrency, positioning itself as a pioneer among Swiss banks in blending traditional finance with digital assets.